Resources

3 Mistakes Organizations Make While Developing ABM Programs

ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

How to Overcome the Pain Points of Your CRM

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Trends in Embedded Analytics

Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 billion value in 2023? In this study, Infragistics explores the trends in modern adoption and usage of the technology. Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product.

Artificial Intelligence and the Customer Experience

Interactions LLC

There's no denying that Artificial Intelligence is popping up everywhere in consumers' daily lives. But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done. This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business.

Get Stakeholders Behind Product Decisions

Product Managers prioritize features, bugs and requests. Stakeholders have their own beliefs on what should be the highest priority. Getting stakeholders behind your decisions is an important aspect of being an effective Product Manager.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Interactions LLC

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How can your firm attract the best product managers?

Product managers help accelerate the product development and launch for many companies. Therefore, it's important to have the right employee in place. However, the pool of talented product managers can be elusive, the following article explores how companies can aim to attract and retain the best talents. Charles Dearing is a veteran tech and marketing journalist with over 15 years of experience using words to move people to act.

Top 10 industries for monetizing data: Is yours one of them?

Birst

Curious about which industries, use cases, and business applications provide the best opportunities for data monetization? Want to understand what data is being monetized, who wants it, and why? Feel like you should be able to use data you already own to create new revenue sources? If the answer to any of those questions was yes, then we have good news for you!

4 Steps to Developing Your Customer Care Strategy

Interactions LLC

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved.

Buyer’s Guide for Embedded Analytics

Jinfonet

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

Assessing the Five Styles of Enterprise Business Intelligence

Jinfonet

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

6 Styles of Data Analysis and Visualizations

Jinfonet

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.