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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature?

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features.

Answer six simple questions to learn everything you need to know about your markets. Then use that market information to simplify every aspect of product management, product marketing and sales enablement. Schedule your personalized onsite workshop and learn the market’s simplest Framework for growth.

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Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways pro

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To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 billion value in 2023? In this study, Infragistics explores the trends in modern adoption and usage of the technology. Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product.

Interactions LLC

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.

Product Managers prioritize features, bugs and requests. Stakeholders have their own beliefs on what should be the highest priority. Getting stakeholders behind your decisions is an important aspect of being an effective Product Manager.

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Interactions LLC

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.