CCO + CMO: A Winning Partnership for Accelerated CX Growth

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Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Our eBook explains how, with topics like: Why should customer success and marketing leaders align?

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation


Organizations are increasingly seeing the value of observability in delivering on their digital initiatives. Through assessments, Datadog has distilled the top five business outcomes organizations see when leveraging Datadog’s observability platform, like increased customer conversion, and what this could mean for other enterprise organizations.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services.

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

The Advantages of Free and Open-Source Software Vs. Open-Core Software

Instaclustr commissioned Forrester Consulting to conduct a custom study to assess application development decision-makers’ understanding of the benefits of using open-core software vs. free and open source software (FOSS). Check out the findings!

The 10 KPIs Every Product Leader Needs to Know

We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what's available has many of us at a loss for how to best harness it all to measure product success. This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track.

The Practical Guide to Using a Semantic Layer for Data & Analytics

Learn how and why the world’s most data-driven organizations use a semantic layer for speed of thought query performance and consistent KPIs across all of their BI/AI tools, such as Excel, Power BI, Tableau, Looker, Databricks, DataRobot, and H20, using a live data connection to Snowflake, Google BigQuery, Databricks, Amazon Redshift, Microsoft Azure Synapse and more.

The Ultimate UI Checklist for Enterprise Applications

Validating UI design can be an endless task––make sure you’re not missing out on the essentials. This Ultimate UI Checklist ensures you’re doing everything right, from navigation to accessibility, layouts to forms, and much, much more.

Better Learning, Better Results: A Guide for Product and Project Leaders

94% of product and project teams have some learning process in place. But unless they translate their learning into new behaviors, they won’t improve their outcomes. Learn the 4 key steps to effective learning and position your product and project teams for continuous improvement. This guide covers the best practices that will allow you to: Get visibility into your team’s blockers and bottlenecks.

The Modern Encryption Software Checklist: The Secret to Understanding Your Data Security Needs

Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. Fortunately, there is a solution. The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption.

The Digital Experience Insights Report


In the Heap Digital Experience Insights Report, we examine anonymized data from hundreds of customers and thousands of user funnels in order to quantify the information teams are missing. Assumptions don’t have to guide you anymore. Heap’s unbiased insights will pinpoint the opportunities with the greatest potential for business impact. Questions you’ll get answered: Where is the unseen drop off in my product?

How to Accelerate Product Sales Virtually

Everyone sells online these days, but outselling the (virtual) competition requires following a few key principles. Yellowfin CEO Glen Rabie shares his insights on resonating with buyers in this short video.

The Rapid Innovation Sprint as an Accelerator for Your Big Idea

Rapid Innovation Sprints (RISE) help companies incubate greenfield digital product ideas that have the potential to radically transform their business. The techniques of RISE help to uncover game-changing opportunities with structure, collaboration, and commitment. Bring your next amazing idea to life!

Product Management: Guide to Thriving as a Product Manager

Being a Product Manager can be incredibly rewarding. In the best of scenarios, they craft their product’s vision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people. Even when supporting mature products, they tend to gain a fundamental understanding of user issues and frequently become the driver for solving those issues.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Download the case study to learn more!

The Path to Becoming a Better Product Manager


You can’t become an outstanding product manager overnight, but becoming one is almost always obtainable – this article by ProdPad’s Wes Galliher will help you understand your goal, and help you take incremental steps to improve in order to get there.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program


Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!