TPG Interactive

As a product leader, there’s no doubt you prioritize user experience and want to appeal to as many users as possible. But without prioritizing digital accessibility, the two can’t be fully achieved. Digital accessibility isn’t a nice-to-have. The legal risks are real. The huge market of people with disabilities and their communities can’t be ignored. 15% of the world’s population lives with some kind of disability, and people with disabilities have a purchasing power of $490 billion*.

ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.

Aggregage

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.

This article is about the ways in which AI, specifically ChatGPT, can be leveraged in roadmap planning, emphasizing the importance of human intelligence alongside AI technologies.

Daniel Elizalde

Product Leader: Learn a proven framework for building B2B SaaS and IoT products. Lead with confidence knowing you have the skills to reduce uncertainty, increase alignment, and maximize impact!

Cambridge University

Digitalisation is one of the biggest issues faced by companies worldwide and across all industries. The most common motivations for digital transformation include: defending your business against competitors maintaining/increasing your customer base without increasing costs increasing value creation and capture (through changing external and technology contexts) re-evaluating your business model and working out how to reconfigure it to ‘win’ in envisaged future ecosystems and landscapes However,

3Pillar Global

According to data from EY, financial customers strongly connect personalization with trust. Rapid technological advances & high consumer expectations have changed the game for financial institution products. User experience now matters just as much—if not more—than the value-add. Listen up, Product Managers! The key to a solid UX is now personalization.

Amplitude

Building a foundation for growth begins with the right analytics solution. One that can help product and marketing teams understand what drives users to engage with your product, discover new audiences, test and iterate on new experiences, and quickly measure the impact of investments. To discover the best analytics solution for your needs, you need a proven framework to guide your organization through the process.

A large insurance provider partnered with 280 Group in response to suffering significant losses in products and profitability. “We found a real partnership – not just a vendor coming in and giving us a training class. 280 Group went above and beyond to help us transform our product management teams, and we look forward to continuing to partner with them as we evolve our business for the 21st century.

Fibery

Product management is one of the most complex knowledge jobs. If you're doing it in a small startup, it's even more complex. I mean, we need calendars, feature descriptions, epics, designs, customer conversations, team conversations, prioritization, roadmap visibility, notes, long-form writing, CRM to stay on top of our sales, not to mention managing team's capacity, holidays, and more.

UserTesting

Are you a Chief Empathy Officer? In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers. Learn why the most successful executives rely on customer empathy for a healthy bottom line.

As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.

Vanilla Forums

Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Our eBook explains how, with topics like: Why should customer success and marketing leaders align?

Datadog

Organizations are increasingly seeing the value of observability in delivering on their digital initiatives. Through assessments, Datadog has distilled the top five business outcomes organizations see when leveraging Datadog’s observability platform, like increased customer conversion, and what this could mean for other enterprise organizations.

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services.

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Instaclustr commissioned Forrester Consulting to conduct a custom study to assess application development decision-makers’ understanding of the benefits of using open-core software vs. free and open source software (FOSS). Check out the findings!