A large insurance provider partnered with 280 Group in response to suffering significant losses in products and profitability. “We found a real partnership – not just a vendor coming in and giving us a training class. 280 Group went above and beyond to help us transform our product management teams, and we look forward to continuing to partner with them as we evolve our business for the 21st century.

Fibery

Product management is one of the most complex knowledge jobs. If you're doing it in a small startup, it's even more complex. I mean, we need calendars, feature descriptions, epics, designs, customer conversations, team conversations, prioritization, roadmap visibility, notes, long-form writing, CRM to stay on top of our sales, not to mention managing team's capacity, holidays, and more.

UserTesting

Are you a Chief Empathy Officer? In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers. Learn why the most successful executives rely on customer empathy for a healthy bottom line.

As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.

Vanilla Forums

Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Find out how collaboration can enhance the customer experience and drive business growth. Our eBook explains how, with topics like: Why should customer success and marketing leaders align?

Datadog

Organizations are increasingly seeing the value of observability in delivering on their digital initiatives. Through assessments, Datadog has distilled the top five business outcomes organizations see when leveraging Datadog’s observability platform, like increased customer conversion, and what this could mean for other enterprise organizations.

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services.

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Instaclustr commissioned Forrester Consulting to conduct a custom study to assess application development decision-makers’ understanding of the benefits of using open-core software vs. free and open source software (FOSS). Check out the findings!

We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what's available has many of us at a loss for how to best harness it all to measure product success. This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track.

Learn how and why the world’s most data-driven organizations use a semantic layer for speed of thought query performance and consistent KPIs across all of their BI/AI tools, such as Excel, Power BI, Tableau, Looker, Databricks, DataRobot, and H20, using a live data connection to Snowflake, Google BigQuery, Databricks, Amazon Redshift, Microsoft Azure Synapse and more.

Validating UI design can be an endless task––make sure you’re not missing out on the essentials. This Ultimate UI Checklist ensures you’re doing everything right, from navigation to accessibility, layouts to forms, and much, much more.

94% of product and project teams have some learning process in place. But unless they translate their learning into new behaviors, they won’t improve their outcomes. Learn the 4 key steps to effective learning and position your product and project teams for continuous improvement. This guide covers the best practices that will allow you to: Get visibility into your team’s blockers and bottlenecks.

Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. Fortunately, there is a solution. The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption.

Heap

In the Heap Digital Experience Insights Report, we examine anonymized data from hundreds of customers and thousands of user funnels in order to quantify the information teams are missing. Assumptions don’t have to guide you anymore. Heap’s unbiased insights will pinpoint the opportunities with the greatest potential for business impact. Questions you’ll get answered: Where is the unseen drop off in my product?

Everyone sells online these days, but outselling the (virtual) competition requires following a few key principles. Yellowfin CEO Glen Rabie shares his insights on resonating with buyers in this short video.

Rapid Innovation Sprints (RISE) help companies incubate greenfield digital product ideas that have the potential to radically transform their business. The techniques of RISE help to uncover game-changing opportunities with structure, collaboration, and commitment. Bring your next amazing idea to life!

Being a Product Manager can be incredibly rewarding. In the best of scenarios, they craft their product’s vision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people. Even when supporting mature products, they tend to gain a fundamental understanding of user issues and frequently become the driver for solving those issues.