Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

You will learn:

  • How to break down a product's positioning into component pieces to ensure your positioning is based on your strengths
  • How to bring those pieces together using a deliberate step-by-step positioning methodology
  • How to leverage market trends to help customers better understand why your product is important right now

April 22nd, 2020 11AM PDT, 2PM EDT, 7PM GMT

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