When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. The essential question we are faced with is, what forms of personalization works, and what falls flat? Spoiler alert: A colorful interface isn't going it cut it. Join Amy Bucher, Vice President of Behavior Change Design at Mad*Pow, and get your personalization right. In this webinar, you will learn:

  • The basics of motivation and the types of motivation that last
  • Why motivation is the key to user empowerment
  • The benefits of personalization as a way to connect to motivation
  • How to determine the data needed to effectively personalize a product
  • Best practices for personalization that fit timeline and budget while empowering users

Wednesday August 12th, 2020 11AM PST, 2PM EST, 6PM GMT

Are you looking for a good read and tips on how to make your products both captivating and effective? Amy's book "Engaged: Designing for Behavior Change" is out and ready to change your perception of what a product should be.

**The first 100 attendees who stay for the duration of the webinar will receive a promo code for a discount on this great book.**

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