Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback.

As a result, teams will fail to implement customer feedback in a timely manner, resulting in incorrect feature development. A product roadmap is a living document, a snapshot in time that is subject to frequent change. An effective roadmap is one that is outcome and data-driven, allowing your team to understand the product's progression and how customer feedback will inform it. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

In this webinar, Lisa Wagner, will teach you

  • How to Manage your product roadmap
  • What a successful Outcome and Data-driven Roadmap looks like
  • The most common roadmap issues and how to solve them
  • How to Incorporate Customer Feedback into Your Roadmap

This is an exclusive session you don't want to miss!

May 5, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by: