There is a big problem with the term "product market fit."

Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.

Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.

Our role as Product Managers is to eliminate confusion, not add to it. In this webinar, Daniel Elizalde will share key concepts on why product managers should stop using the phrase "product market fit" and how they can instead use a number of tangible milestones to show their teams that they are moving closer to alleviating actual customer pains.

Learning Objectives

  • Understand the six stages of the innovation journey and the metrics you should use to demonstrate progress
  • Get actionable advice to gain and retain your leadership’s team support throughout the innovation journey
  • Discover how to leverage product analytics to increase adoption and ensure you build the right functionality

Don't get left behind – register now for this exclusive opportunity!

May 9, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT

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