What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

We will look at how product managers shape the approach to building valuable products, and how to identify what is important to measure, avoiding vanity metrics and creating useful feedback to improve your product as you develop it.

Key topics we'll cover:

  • Developing an impact map
  • Writing and utilizing a solution hypothesis
  • Understanding leading and lagging indicators in a causal model of value realization

October 17, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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