Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps.

In this presentation, Johanna Rothman will explain:

  • How to limit the duration of a roadmap and show possible options.
  • Clarify the three ideas of experiments including defining what to measure, how long to experiment, and when to learn from the experiment.
  • What to do when your customers react differently to your experiment, including when half your customers love the feature and the other half hate it.
  • How to set expectations for senior leaders and customers for when the roadmap will change.

📅June 25, 2024 at 12:30pm PT, 3:30pm ET, 8:30pm BST


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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