vision-product-goals 
The Product Coalition
OCTOBER 14, 2019
How do you structure common goals? How do you track those goals? Then the leadership team took our quarterly goals and translated them into objectives and shared them with the managers. Since VAI is a product-driven company, it made sense for the product team to get into the driving seat.
Intercom, Inc.
OCTOBER 14, 2019
Buyers were forced to depend on salespeople to provide the details they needed to make their purchasing decisions – everything from pricing to product specs to customer evidence. As a buyer, you were probably greeted by a message along the lines of: “Interested in our product? What will buying this product actually cost me?
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The Product Coalition
OCTOBER 14, 2019
Something that pops up everywhere is the idea that a Product Manager is ‘ The CEO of a Product.’ Generally, the product community has a very Love-Hate relationship with this phrase. Usually what people mean by this is that a Product Manager has to oversee a lot of different teams, the way a CEO does.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.
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