7 Questions Every App Team Should Ask

Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Discover the top seven requirements to consider when evaluating your embedded dashboards and reports.

50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels. This guide covers a wide range of topics, including: Use cases from different industries, such as beauty, travel, hospitality, fashion, retail, and nonprofits Multichannel coverage, including desktop homepages, mobile websites, and apps A variety of tests for personalization, CTAs, navigation bars, pro

How to Measure the ROI of your UX research to Share with Stakeholders

This white paper helps quantify the return on investment of UX Research, giving you key insights to persuade your stakeholders to increase their investments in UX Research.

The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development.

A Match Made in Heaven: UX Research and Product Led Growth

Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.

The Subscription Economy: Unlocking the Power of User Research to Drive Growth and Retention in SaaS

To better understand the value of UX research in subscription-based services, this whitepaper will dive into various facets of subscription-based services within the context of Software-as-a-Service (SaaS) companies.

Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?

10 Keys to AI Success in 2023

Data Robot

An organization’s path to AI success can be full of obstacles, from a proper assessment of its own AI maturity, to a better alignment between business and technical teams, many factors can influence the outcomes. All of this is tightly intertwined with a myriad of complicated technical decisions that can make or break any long-term AI strategy. While AI progress is hard, companies don’t have to get stuck in an endless loop of inertia on their path to value-driven AI.

Sales Effectiveness: The B2B Sales Leader's Guide


This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

The ABM Benchmark Survey


ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

The Definitive Guide to Embedded Analytics

Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption. But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

The Definitive Guide to Dashboard Design

Dashboard design can mean the difference between users excitedly embracing your product or ignoring it altogether. Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand. That’s one of the many reasons we wrote The Definitive Guide to Dashboard Design—to help you avoid common pitfalls, including… Cramming too much onto one screen and expecting the u

4 Steps to Product-Led Growth

According to survey data from the 2022 Product Benchmark report, product-led companies are more than twice as likely to grow quickly (100%+ year-over-year revenue growth) than sales-led companies, especially those offering a freemium product. Four easy steps to product-led growth: Appeal to end users Price comes after value Customer success before sales Measure everything Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model, using 280 Group’s P

How Product Teams Can Benefit from Feature Flags

Feature flags offer great value to developers, but they can benefit product teams equally as much. Product teams can use feature flags to continuously deliver a higher-quality product to their end users, all while saving time and speeding up development cycles. In this ebook, we’ll explore: Different use cases for feature flags for product managers and product teams.

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond


More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent


Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

Digitizing Logistics: Harness the Power of Data in 4 Steps


Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Artificial Intelligence & Product Management

Learn about how AI fits on the product roadmap, including amazing products in healthcare, financial services, and more. And discover some of the biggest roadblocks for AI products, and why ignoring AI might limit a product’s scaling potential.