Resources

Assess and Advance Your Organization’s DevSecOps Practices

Datadog

Organizations must advance their DevSecOps practices to deliver high quality, secure digital services to market quickly and efficiently. In order to do that, leaders must ask themselves three key questions: What is our current level of DevSecOps maturity? Where is our desired level of DevSecOps maturity? How do we get there? Datadog's whitepaper introduces a DevSecOps maturity model that technical leaders can use to answer these three questions, and enable their organizations to stay competitive

Investing Wisely in your CX Tech Stack

Vanilla Forums

Why does your organization need to focus on building a great CX? Because a good customer experience is attributable to better revenue on your end, and higher satisfaction for your customers. Of the companies that have improved CX, how many do you think saw an increase in revenue? An enormous 84% of them. Are you heading in the right direction to maximize your ROI and cost savings across your organization?

A Recruiter’s Guide To Hiring In 2021

ZoomInfo

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. Businesses are looking to hire quickly, but they face a disjointed market.

Embedded Analytics for Software Companies: Build vs Buy

As a software company, you already know the value of data and analytics for your business. The decision then becomes whether to build your own in-house analytics or invest in an analytics platform that can be easily embedded into your software. Find out which one is the best decision for software providers like you.

Are You Tracking The Right Product KPIs?

We’ve all got loads of data at our fingertips. Which metrics are the most valuable to keep an eye on? In this eBook, we share the top 10 KPIs every product pro should know. Some of them might already be familiar to you, but others will be brand new.

How to Use a Semantic Layer to Scale Data & Analytics Across Your Organization

Download this guide for practical advice on using a semantic layer to improve data literacy and scale self-service analytics. The guide includes a checklist, an assessment, industry-specific use cases, and a data & analytics maturity model and roadmap.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary new challenges – from changing consumer needs to unpredictable twists & turns in the economy. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

Trusted AI 102: A Guide to Building Fair and Unbiased AI Systems

Data Robot

The risk of bias in artificial intelligence (AI) has been the source of much concern and debate. Numerous high-profile examples demonstrate the reality that AI is not a default “neutral” technology and can come to reflect or exacerbate bias encoded in human data. These risks undermine the underlying trust in AI and affect your organization’s ability to deliver successful AI projects, unhindered by potential ethical and reputational consequences.

Going to Market Smarter in the New Economy

ZoomInfo

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

The Modern Customer Success Playbook

ZoomInfo

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

4 AI Hacks to Make Sales Teams More Efficient

ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts.

How to Overcome the Pain Points of Your CRM

ZoomInfo

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

ZoomInfo

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky.

A Proven Guide to Recruiting Passive Candidates

ZoomInfo

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.

Address the Challenges of Siloed Monitoring Tools

Datadog

Companies frequently are dealing with disparate and siloed monitoring tools. Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation. In this whitepaper, you will learn: The required capabilities for successful monitoring tool consolidation (irrespective of specific solutions or platforms).

Analytics Best Practices: 5 Key Dashboard Design Principles

In this blog, we explore 5 key principles that exist to ensure you create a relevant dashboard that guides and simplifies the user experience, makes it as easy as possible to interpret what is presented no matter its complexity, and increases the adoption of BI.

Why Operational Reporting is Still Critical in Modern BI

This white paper shares why, in a world full of new features, traditional reporting is still a critical requirement for businesses. Read further to understand the reasons behind its lasting relevance and why it should continue to be an integral part of modern analytics solutions.