Across the retail sector, organizations are facing a new challenge in the form of the empowered consumer. Armed with a world of information at their fingertips, consumers are looking for information that is tailored to them about what to buy, where to buy it, and where the best deals are.
When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as:
- Hyper-personalization by targeting ads to the needs of the individual consumer
- Predicting the next CRM state, which can inform the strategy of future marketing communications
- Predicting the next order based on prior purchase history
- Targeted product promotion so that consumers receive ads that are relevant to them
This ebook takes an in-depth look at the real challenges facing the retail sector and how AI can be a game changer in meeting those challenges.