Making Software Pirates Pay: An E-Commerce Playbook
An E-Commerce Conversion Playbook
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.
This playbook will show you:
- Why you should pursue a strategy of converting unpaid users into paying customers
- How you can leverage technology to identify unpaid use and reach unpaid users with targeted in-application messaging that will drive conversions
- Best practices for in-application messaging and e-commerce landing pages that will increase conversion rates
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