Every company is either an experience company today or will need to reinvent themselves to become one. Because Experience - how we make people feel - is the final competitive differentiator for any organization.
An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world. Rightpoint, a global experience company, was brought in to question the expected and to push the boundaries of the in-vehicle user experience for the 2022 Cadillac LYRIQ.
Download this asset to learn how Cadillac is using research, experience design and organization change to deliver a next-generation user experience.