There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation. As a result, companies end up falling into a “Build, Ship, Build, Ship” culture that doesn’t consciously solve their customer’s pain points.

Product roadmaps are a useful tool when they are created and used properly. They are supposed to focus primarily on customer needs and only secondarily on technology and features. Join Bruce McCarthy, co-author of Product Roadmaps Relaunched and Founder of Product Culture, as he discusses:

  • How feature roadmaps can lead to failed products
  • What an effective roadmap is and is not
  • The 5 components of a good roadmap
  • How to gain alignment on your roadmap

This is an exclusive session you don't want to miss!

November 9, 2021 at 9:30 am PDT, 12:30 pm EDT, 4:30 pm GMT

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