Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization? Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points.

The value proposition tool is the answer to all the aforementioned questions. Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. What most product development teams don't realize is that this tool can help to implement key information, influence future decisions, and align the entire organization around its customers.

Join Robin Zaragoza, product coach at The Product Refinery, as she shares tips on how to create a powerful value proposition that keeps your customer at the heart of your product development process. In this session, Robin will cover:

  • What a value proposition is (and what it isn't)
  • How to create an effective value proposition
  • Execute your product strategy with a “customer-first” mindset.
  • How to use it as a cross-functional alignment tool

This is an exclusive session with Robin that you won't want to miss!

December 15, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

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