You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it.

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum.

By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.

Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the Flywheel Effect, and discover how it can help you supercharge your product process. Attendees for this session will:

  • Learn how Flywheels create momentum and value
  • Explore the process for defining your team’s Flywheel
  • Uncover how to supercharge and expand your Flywheel

March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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