4 Steps to Product-Led Growth

4 Steps to Product-Led Growth

According to survey data from the 2022 Product Benchmark report, product-led companies are more than twice as likely to grow quickly (100%+ year-over-year revenue growth) than sales-led companies, especially those offering a freemium product. Four easy steps to product-led growth:

  • Appeal to end users
  • Price comes after value
  • Customer success before sales
  • Measure everything

Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model, using 280 Group’s Product-Led Growth Maturity Assessment to benchmark your PLG maturity and readiness.

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