According to data from EY, financial customers strongly connect personalization with trust.
Rapid technological advances & high consumer expectations have changed the game for financial institution products.
User experience now matters just as much—if not more—than the value-add. Listen up, Product Managers! The key to a solid UX is now personalization.
But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization.
Read this article to learn how to fix this problem.