When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption. Frustrated customers = high churn!
The goal is to discover these reasons before customers churn. This objective can be achieved by analyzing a blend of leading and lagging indicators. By proactively identifying and interpreting these indicators, teams can cultivate a comprehensive understanding of customer behaviors and sentiments. Armed with this insight, teams can implement well-informed strategies, preserving customer allegiance and diminishing the prevailing churn rates.
In this webinar, Johanna Rothman will demonstrate how to spot lagging indicators early and when to use them to keep your clients and reduce churn!Learning Objectives:
- Discover which measures are most appropriate at which points in the product’s lifecycle
- Learn the skills to proactively identify and interpret leading and lagging indicators
- Discuss Churn Reduction Strategies to drive targeted improvements and keep your customers
September 12, 2023 at 9:30am PT, 12:30 pm ET, 5:30 pm BST