Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.
Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model.
In this webinar, you'll learn:
- How to integrate qualitative insights on user experience with a business model based on numbers
- How to instrument qualitative metrics and when not to
- How to use storyboard to remove the ten unnecessary features from your MVP
- When to use journey mapping vs. storyboarding
November 30, 2017 11 AM PST, 2 PM EST, 7 PM GMT