strategy-user-experience 
Mind the Product
JULY 21, 2017
Nate Walkingshaw is the Chief Experience Officer for Pluralsight, where he is responsible for Product, User Experience, Engineering, and Content, and the co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. Vision and Strategy. Arriving on Scene.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.
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Speaker: Sandhya Hegde, Director of Product, Amplitude
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.
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Is your in-app guidance strategy based on hard data? Or are you simply blasting every guide out to every user? Or do your users find receiving one to be a jarring, disconnected experience? Or are you just going with your best guess? Are you delivering the right messages to the right people at the right time?
Speaker: John Little, Head of Product Marketing, Centercode
To get there, you need to commit to a vital blend of market research, strategy, and user testing. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo
Mobile apps are a key component to having a strong customer engagement strategy. The problem is that many mobile apps aren’t user friendly, don’t personalize a user’s experience, and they don’t improve the usability of a product. Most importantly mobile apps help companies build customer loyalty and increase sales.
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In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more. Key Performance Indicators: Detailed explaination of key indicators including CPU/GPU performance, FPS, Jank & Stutter with strategies for tangible performance enhancements.
Speaker: Jon Harmer, Product Manager for Google Cloud
Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
However, most businesses struggle with formidable user testing and feedback processes. Agile practices in strategy and process. Multi-channel experiences and product growth. Organizations are undertaking digital transformations and empowering their teams to make decisions that boost profitability more than ever before.
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Even when supporting mature products, they tend to gain a fundamental understanding of user issues and frequently become the driver for solving those issues. But as anyone with experience knows well, Product Management is a tough job, too. For those who like helping people, Product Management can be a gratifying gig.
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Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. The importance of feature flags in your release strategy to mitigate risk, and whether you should build or buy a feature flag solution.
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand.
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