Mind the Product

JULY 18, 2017

And this process became one of the most important factors in our growth; a repeatable way for us to experiment with different ideas and improve the product. Talk to your users to understand these problems. Identifying a problem is great, but sometimes in order to really understand it you need to speak to your users.

User Testing 167

User Testing Product Research Testing Feedback Software 167

The Product Guy

JULY 17, 2017

Software installation” is quickly becoming an old concept, especially for end users. How do I get more users to return to our service? How do I get returning users to become customers? In my opinion, it can all be summed into Customer Experience. An effectively designed product will solve one or many user problems.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Revulytics

JULY 19, 2017

First, with a combination of usage analytics and in-app messaging, we can test our assumptions in real–time within hours of actually deploying new functionality out there. Secondly, we ensure that the user feedback is valid. This saves time and resources of an already taxed team. Embrace data-driven agile processes.

Analytic Tools 60

Analytic Tools Feedback Software Data Visualization Reporting Tools 60

Andrew Chen

JULY 19, 2017

The good news about more companies trying paid acquisition is that it’s easier than ever to experiment with paid marketing early. Companies can test and master paid spend much earlier and run meaningful experiments with budget as low as $50. Think of referral programs are another form of paid spend. Good luck out there!

Analytic Tools 111

Analytic Tools Startups Data Visualization Customer Experience 111

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.

User Testing

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Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user? Or do your users find receiving one to be a jarring, disconnected experience? Do your guides feel like they’re part of your product?

Customer Experience

Speaker: Ruben Ugarte, Founder, Practico Analytics

Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.

Onboarding KPIs

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Actionable steps for building products people love.

Product Research