Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

Back in May of 2020, we dug into the mobile data to reveal changes in DAU (daily active users) across different industries. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Transparency.

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It’s Time to Bring Beta into the 21st Century

Centercode

And the idea of a home filled with technology that could wirelessly communicate not only with you but other pieces of technology was, for most, as out of reach as something on the Jetsons. User Experience as a field? Our phones talk to our lightbulbs; our speakers communicate with our thermostats. Not really a thing.

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A new experience on Usersnap: adding more context and improving efficiency for user feedback workflows

Usersnap

“Phew” is what your users say when they realize it’s that easy to take a screenshot of a bug. But can you win customers’ hearts with “phew”? The new Usersnap widget and project templates are here to boost your “wow” levels by making user feedback more versatile and adding research value to help you make wiser product decisions.

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SaaS Growth Strategies That Work in 2021 – with Aaron Krall, Sujan Patel and Natalie Luneva

Userpilot

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial usersexperiences.

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

All startups built double-sided marketplaces, serving B2C as well as B2B customers. It requires to permanently: Run experiments Embrace failure, and to Abandon the famous “heroic inventor” mental model, mimiking Steve Jobs. Start with customer care, and steal from Zappos. sales, marketing, customer care, finance, HR…?—?no

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CS March Madness: Lessons from Getting to the Final Four That Can Be Applied To Customer Success

Gainsight

You may wonder what does college basketball and customer success have in common. Your coach, or in this case a Chief Customer Officer or VP of Customer Success , must have a vision, plan, and direction. There’s not just adoption and user analytics. And when teams get to elite levels of play, they don’t plan to lose.