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489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
MAY 13, 2024
As Peter Drucker famously stated, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” Horizon 3: Creating viable options for the future by investing in transformational activities aligned with the organization’s long-term vision.
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