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Behind the Product: Why CNN+ Failed

280 Group

consumers use them, and the market is projected to reach over $932 billion by 2028. But the tide is turning: Deloitte predicts that at least 150 million people will cancel their paid SVOD services in 2022, with churn rates of up to 30% per market. . Just how popular are streaming services today? Nearly 80% of U.S.