Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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9 Effective Customer Marketing Strategies for SaaS

Userpilot

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy.

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

And what can product managers do to build quality products that really delight users ? Apart from being great at satisfying big user needs, delightful products give users that little bit extra that exceeds their expectations. By adding delight to the product, you increase product stickiness and enhance customer satisfaction.

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Customer Onboarding Strategies: Effective Ways to Streamline the Onboarding Process

Userpilot

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. You’ll also see how to reduce friction and drive product stickiness, among other things.

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Customer Engagement Analytics: How To Collect Analytics Data and Increase Customer Engagement

Userpilot

Thinking of using customer engagement analytics to improve customer relationships and increase user engagement? Customer engagement analysis helps you understand your users’ buying behavior and sentiments. It helps you anticipate customer demand and gives you a competitive advantage. Let’s go!

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Why focusing on product polish is as important as your next feature

Mixpanel

There’s also the option of refining and removing friction from your product’s existing user workflows. This comes in the form of small, incremental updates that help make it easier for your users to reach the value your product or feature provides in its current state. The joys of slow and steady progress.

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Product Planning Process: The Product Managers’ Guide to Building Successful Products

Userpilot

Product planning focuses on the customer and business outcomes that the product should achieve. Thanks to product planning and its focus on outcomes, teams are less likely to fall into build traps and more likely to deliver products that satisfy real user needs. Determine the problem you are going to solve for your target customers.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs.