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We also share benchmarks, important metrics to track, and best practices. Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Staff onboarding and training costs. Why is important for business growth ?
In a world where advertising-supportedproducts, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. Customer loyalty is a team effort. Drip campaigns based on customer behavior can also be developed that prompt additional engagement.
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