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TL;DR A product strategy is a high-level outline that shapes the development and management of a product. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. There are 11 main product strategy examples in SaaS today.
Just a week earlier, David Sakamoto , Vice President of Customer Success at GitLab, had a similar thought from the “post-sales” perspective: I’ve written about this quandary in the past. What does a leader of Customer Success, Professional Services, Support, Training, etc. Market a product. Sell a product.
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