Remove Marketing Remove Product Management Remove Support Training Remove Webinar
article thumbnail

Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.

article thumbnail

A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Customers aren’t the same as users, and creating users versus samplers tends to fall on the shoulders of the product team; although other departments have much to contribute when it comes to fostering loyalty among the customer base. Shifting the focus to loyalty.