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To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. Next, define a vision that communicates your product’s long-term goals and set SMART goals that align with your business objectives to help you measure progress.
What does a leader of Customer Success, Professional Services, Support, Training, etc. Enterprise software, physical hardware, devices and the like could be described like this: Build a product. Market a product. Sell a product. (Do Marketers create leads. use as a title ? What’s In a Name?
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