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Creating a Product Launch Training Program

ProductPlan

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training. In this case, the WHY takes a backseat to the WHAT and HOW of your product.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training. In this case, the WHY takes a backseat to the WHAT and HOW of your product.