messaging-development 
Revulytics
DECEMBER 13, 2017
Another question around consent comes around the use of in-app messaging software and how it relates to GDPR. a customer, trial user, freemium user) consent is not needed to send in-app messages through ReachOut if the messages relate to the product being used. Similar guidance applies to the sending of surveys via ReachOut.
Sachin Rekhi
DECEMBER 13, 2017
I worked incredibly hard at keeping the entire team on the same page, whether it was developing detailed onboarding guides for new team members, painstakingly keeping our Sales Navigator wiki up-to-date, or the extensive preparation I put into our monthly All Hands. It’s no longer a lost hallway conversation or Slack message.”.
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Advertiser: Revenera
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Every product manager has heard, “Keep the customer at the heart of everything you do".
Advertiser: Revenera
Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?
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