Launching a New Breakout Product | Jason Fried | BoS USA Online 2020
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Yeah, in 2006.
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