Userpilot

OCTOBER 1, 2021

You can think of onboarding as the ongoing process of educating your customers in how to get the most out of your SaaS product. Technically speaking, this is known as "primary onboarding." " That translates into more product experiments , and a more empowered product marketing team overall.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 97

Userpilot

SEPTEMBER 8, 2021

We generally advise against linear, top-down product tours. Instead, you should opt for an interactive walkthrough type of product tour. Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points.

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Software Review 94

Userpilot

JULY 13, 2021

An interactive walkthrough is a step-by-step, interactive guide to your product that will ultimately lead your users to activation. Exactly what constitutes activation will vary for different use cases of your product. Your non-technical product managers and product marketing managers will certainly thank you!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

APRIL 30, 2021

SaaS marketing normally consists of a mix of SEO, content, linkbuilding, paid ads, social media and event marketing. Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Take it from me after 6 years in marketing!

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98