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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can use this KPI to identify places where you may need to set user expectations during your onboarding process. Breadth of adoption shows the initial appeal of a new feature.

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The Work of a Strategist

The Product Coalition

This is why I am going to take some time here to discuss the topic of strategy in more detail, and more so than I have in other articles. In product development, necessary actions and emergent information is rarely obvious or clear, which is why we need inductive reasoning. Intense attention to data and to what works is the goal here.