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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can use this KPI to identify places where you may need to set user expectations during your onboarding process. Breadth of adoption shows the initial appeal of a new feature.

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The Work of a Strategist

The Product Coalition

This is why I am going to take some time here to discuss the topic of strategy in more detail, and more so than I have in other articles. a cost of delay model), SWOT analysis, premortems, and user analytics data powered by online and offline experimentation, OKRs fed into driver (KPI) trees, impact maps, and opportunity solution trees.