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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can use this KPI to identify places where you may need to set user expectations during your onboarding process. UXCam automatically captures screen names, making it faster for you to access data.

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The Work of a Strategist

The Product Coalition

This is why I am going to take some time here to discuss the topic of strategy in more detail, and more so than I have in other articles. Strategy begins by identifying the structure of the challenge, not by naming performance goals. Across these three dimensions, however, product strategy is by far the hardest to master.