Tue.May 21, 2024

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The critical role of customer voice in product management

Mind the Product

In this article, Prashant Mahajan, Founder of Zeda.io, explores the importance of the voice of customer, the challenges of integrating customer feedback, and effective strategies to navigate these challenges for sustained innovation and growth. Read more » The post The critical role of customer voice in product management appeared first on Mind the Product.

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Navigating the Valley of Death: About Deep Tech Product Management

The Product Coalition

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. In the ever-evolving landscape of technology, a transformative trend has emerged: A surge venture capital and corporate investments in deep tech. This paradigm shift signifies a strategic move by investors, acknowledging the immense potential and disruptive power of deep tech innovations.

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On saying no

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more help, check out my PM recruiting service (helping you hire Sr. PMs and VPs of Product), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), and my swag store (great gifts for your favorite PM, or yourself!).

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Meet the Product 50 Winner: Adam Nash

Amplitude

In this inaugural installment of our Product 50 interview series, get to know the winner of the Best Social Good Product Leader category: Adam Nash of Daffy.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Top 10 KPIs that Matter for Product Manufacturing

Gocious Blog

Key Performance Indicators (KPIs) are only useful when measured, tracked, and analyzed. While there are certain standard KPIs that most organizations will use, such as time to market and cost of development, the rest will depend on the company’s goals and the nature of its products.

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8 Customer Lifecycle Management Best Practices

Userpilot

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. But what are these best practices and how can you implement them? Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! TL;DR Customer lifecycle management (CLM) is a strategic approach for tracking, analyzing, and optimizing customer interactions throughout their entire relationship with your

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Two Ways (& One Caution) to Use an Iteration Contents Chart to See Project Progress

Johanna Rothman

When I wrote Manage It! Your Guide to Modern, Pragmatic Project Management , I included this chart, the Iterations Content Chart as part of a possible dashboard. I created that chart to clarify the challenges a specific team faced. They had problems with multitasking and the inevitable changes. The first way to use an iteration contents chart is to gather data and answer questions.

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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in! TL;DR UX design identifies user needs, wants, and pain points and creates engaging products that enable them to achieve their goals.

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AI’s Impact on Design: Insights from Goodpatch CEO Naofumi Tsuchiya

freshtrax

Recently, Naofumi Tsuchiya , the founder and CEO of Goodpatch visited btrax’s San Francisco headquarters. There, he met with btrax founder and CEO, Brandon Hill for a lively discussion. The discussion was recorded for an episode of our Japanese podcast “ San Francisco Design Talk “ In this episode, they touched upon various topics including recent changes in the design industry and design thinking, Mr.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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4 business analytics examples

Mixpanel

Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, and everyone misses out on valuable insights. Business analytics are tools and processes that allow companies to track and measure events across product data, marketing data, and revenue data, pulling everything into a single place.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

What is churn ? Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty.

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Tapping into Emotional Marketing | Talia Wolf

AB Tasty

Talia Wolf reveals how emotional marketing can revolutionize your experimentation process and lift conversions. Taking a customer-centric approach to marketing, founder and CEO of Getuplift, Talia Wolf, harnesses the power of emotional marketing techniques to increase visitor conversions. Her natural interest in conversion rate optimization (CRO) and experimentation was sparked through her early work in a social media agency, later moving on to become an expert in the field – consulting for many

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Unlock the Power of Conversion Rate Optimisation: Proven Strategies for Boosting Sales

Userpilot

Focusing on conversion optimization is key to maximizing the potential for drawing in customers by adopting a user-centric approach. This guide cuts through the fluff, giving you actionable insights to convert your web traffic into paying customers seamlessly. Expect to learn specific strategies that enhance user experience and grow your bottom line.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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What is a Heatmap and Why It’s a Game-Changer for Data Visualization

Userpilot

A heatmap is a vibrant data visualization tool that showcases variations in values through a spectrum of colors, making it easier to visualize data and interpret complex datasets by highlighting areas of intensity or interest – like spotting user engagement zones on a website. As you dive into this article, discover “what is a heatmap”, how heatmaps work, their applications, and why they’ve become indispensable in data analysis and website optimization.

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What Is UX Design: Your Essential Guide to User Experience Fundamentals

Userpilot

At its core, what is UX design ? It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. As we explore UX design , we’ll examine its essential role in creating products and how it differs from UI design.