Remove Branding Remove Certifications Remove Crowdsource
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Why You Need to Keep MOATs Front and Center in Your Product Roadmap Strategies

Bain Public

Regulatory protection Regulatory protection is about decreasing your customer acquisition costs and opening yourself up to new markets and segments because you have the proper certifications that allow customers to work with you (legally) versus the competition. This is about transparency and letting your customers see into your operations.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Social Media Listening Monitor social media channels to understand what target customers are saying about your brand, products, and competitors. For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. Involve other teams like sales and engineering for shared learning.