Remove Branding Remove Differentiation Remove Positioning Remove Sales Training
article thumbnail

Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228
article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. What is your guys's process internally for that? This was a big role! Yeah, absolutely.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. What is your guys's process internally for that? This was a big role! Yeah, absolutely.