Branding Messaging Onboarding KPIs Support Training 
ProductPlan
APRIL 5, 2022
But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.
ProductPlan
APRIL 5, 2022
But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.
ProductPlan
AUGUST 1, 2019
In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors.
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