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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

They continuously gather customer insights to drive product innovation and stay ahead of the curve. For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. – Continuously monitor the market and adapt your product and marketing based on evolving customer needs.