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Why You Need to Keep MOATs Front and Center in Your Product Roadmap Strategies

Bain Public

Regulatory protection Regulatory protection is about decreasing your customer acquisition costs and opening yourself up to new markets and segments because you have the proper certifications that allow customers to work with you (legally) versus the competition. Trade secrets and data can be protected by way of contracts (Soft IP).

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Using multiple methods provides a more complete and insightful picture of customer needs. Qualitative research uncovers deep insights, while quantitative research offers statistical confidence. Primary research: Gathering new data directly from potential customers via surveys, interviews, focus groups, and observation.