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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Are you getting these 3 critical things from your customer feedback?

Centercode

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. When you treat all customer feedback one way, you’re missing out on the full benefits of target market insights. Here are the 3 critical things you should be looking for in your customer feedback. Things to Fix.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Weigh the cost of getting it wrong A wrong prediction can have consequences ranging from mild annoyance to the user to losing a customer forever. Identify the Problem Machine Learning is a powerful tool for solving customer problems, but it does not tell you what problems to solve. This part covers steps 1 through 3.