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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. In fact, online audio market users grew by over 22% in China in 2018 , a faster rate than either mobile video or reading.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. In fact, online audio market users grew by over 22% in China in 2018 , a faster rate than either mobile video or reading.