Framework Market Research Outbound Product Marketing 
Userpilot
OCTOBER 25, 2022
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.
Userpilot
AUGUST 23, 2023
Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. Identifying the most popular features can also prove useful whenever you need to remind customers why they signed up for your product in the first place — such as during cancellation flows.
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